„Very best of Zauner“: k.uk Hofzuckerbäckerei opens its first location outside Bad Ischl

Bad Ischl / Innsbruck – A sweet premiere after almost 200 years of preparation: The Imperial and Royal Court Confectionery Zauner opened its pop-up store today in Innsbruck's new DAS RAIQA district. This marks the first time in its history that the traditional company has its own location outside of Bad Ischl. Around 60 products – a "very best of Zauner" – as well as a constantly changing selection of seasonal specialties are now available in the 40 m² space. Zauner will remain as the first pop-up tenant in DAS RAIQA until the end of January 2027.

That the people of Innsbruck had clearly been waiting for Zauner was evident even before the official opening. "While we were still setting up the store, the first passersby already wanted to shop with us," says Philipp Zauner, who runs the family business in its seventh generation. "We couldn't have wished for a better welcome in Innsbruck."„

60 sweet reasons to visit
The pop-up store's selection includes around 60 of Bad Ischl's most popular specialties – most notably the legendary Zaunerstollen, along with confectionery, pastries, and other classic products. Production continues exclusively at the Zauner bakery in Bad Ischl, with deliveries made from there to Innsbruck.

A special reason to keep coming back is the seasonal highlights that constantly expand the product range. Around All Saints' Day, for example, a very special All Saints' Day Striezel (a type of sweet bread) arrives in Tyrol: refined with caramelized walnuts and candied fruit. From October onwards, the famous Zauner Advent calendars and artfully crafted gingerbread witch's houses also find their way into the store. Towards the turn of the year, further specialties and the traditional New Year's lucky charms follow.

„We don’t just want to bring a fixed product range to Innsbruck, but rather constantly create new reasons for people to visit us,“ says Zauner. „Those who come today and then again a few weeks later will discover something new.“ Plus: A showpiece demonstrates the high level of craftsmanship at the Bad Ischl manufactory.

Innsbruck is not unfamiliar territory for Philipp Zauner.
The choice of Innsbruck for the premiere outside of Bad Ischl has several reasons. With its central location and modern concept, DAS RAIQA offers ideal conditions for presenting Zauner to a new audience. But a personal connection also played a role in the decision: Philipp Zauner himself studied in Innsbruck and has always felt very much at home in the city.

„Innsbruck is therefore not just any city for me. I spent an important time in my life here and have very positive memories of it,“ says Zauner. „When this extraordinary opportunity arose, many things fell into place: the location, the concept – and my personal connection to Innsbruck.“

Since its founding in 1832, Zauner has stood for Austrian coffeehouse and pastry culture, masterful confectionery artistry, and above all, handcrafted quality. All products are created with extensive experience and meticulous attention to detail in Bad Ischl. With the pop-up store, this tradition now comes to Tyrol.

Tradition meets urban Innsbruck
„Zauner and Innsbruck – it’s a perfect match: tradition meets alpine urbanity. We warmly welcome this historic company. The fact that it attracts big names and brands to Innsbruck demonstrates the appeal and attractiveness of our city,“ says Mayor Johannes Anzengruber.

Zauner, as a pop-up tenant, is also a very special addition to the mix of businesses at RAIQA. "Tradition, craftsmanship, and a high-quality product experience meet a modern, urban environment here. This is now enriched by a sweet touch with specialties from Bad Ischl," says Thomas Wass, CEO of Raiffeisen-Landesbank Tirol.

Grand opening on September 1st
On September 1st, the new location on the ground floor of the RAIQA building was officially opened. For Zauner, this marks the beginning of a new chapter in its 194th year of business – initially as a pilot project until the end of January 2027. "We are very excited to see how the people of Innsbruck and the numerous tourists receive our offerings. The initial reactions while we were setting up have certainly whetted our appetite for more," says Philipp Zauner.