{"id":535,"date":"2019-11-12T14:39:10","date_gmt":"2019-11-12T13:39:10","guid":{"rendered":"https:\/\/zauner.at\/?p=535"},"modified":"2024-08-21T11:52:24","modified_gmt":"2024-08-21T09:52:24","slug":"vysilana-prvni-reklama-na-cukrarnu-zauner","status":"publish","type":"post","link":"https:\/\/zauner.at\/cz\/erster-werbespot-der-konditorei-zauner-geht-on-air\/","title":{"rendered":"Vys\u00edl\u00e1na prvn\u00ed reklama na cukr\u00e1rnu Zauner"},"content":{"rendered":"<p>Renomovan\u00e1 cukr\u00e1rna Zauner v Bad Ischlu poprv\u00e9 pou\u017e\u00edv\u00e1 reklamu. C\u00edlem je prezentovat nov\u00fd internetov\u00fd obchod tradi\u010dn\u00edho podniku jako perfektn\u00ed \u0159e\u0161en\u00ed b\u011bhem v\u00e1no\u010dn\u00edho n\u00e1kupu d\u00e1rk\u016f. Kampa\u0148 produkovala agentura a filmov\u00e1 produk\u010dn\u00ed spole\u010dnost Zenturio Film CreaKon GmbH se s\u00eddlem v Salcburku.<\/p>\n<p>Cukr\u00e1rna Zauner v Bad Ischlu existuje ji\u017e t\u00e9m\u011b\u0159 200 let a t\u00e9m\u011b\u0159 stejn\u011b dlouho je proslul\u00e1 daleko za hranicemi regionu. C\u00edsa\u0159 Franti\u0161ek Josef tr\u00e1vil v oblasti mnoho \u010dasu, odd\u00e1val se sv\u00e9 v\u00e1\u0161ni pro lov, a sladk\u00e9 pochoutky z c\u00edsa\u0159sk\u00e9 a kr\u00e1lovsk\u00e9 dvorn\u00ed cukr\u00e1rny pot\u011b\u0161ily Habsburky a jejich dv\u016fr. Legend\u00e1rn\u00ed Zaunerstollen nap\u0159\u00edklad vznikla ji\u017e v roce 1905 a dodnes ji pe\u010dou cukr\u00e1\u0159i Zauner podle p\u016fvodn\u00ed receptury. Dnes t\u011b\u0161\u00ed fanou\u0161ky z bl\u00edzka i z daleka.<\/p>\n<p>Aby si Zaunerovi mohli snadno u\u017e\u00edvat sv\u00e9 produkty po cel\u00e9m sv\u011bt\u011b, letos p\u0159epracovali sv\u016fj internetov\u00fd obchod, tak\u017ee pos\u00edl\u00e1n\u00ed jejich lah\u016fdek rodin\u011b, p\u0159\u00e1tel\u016fm a obchodn\u00edm partner\u016fm je je\u0161t\u011b snaz\u0161\u00ed a pohodln\u011bj\u0161\u00ed. Obzvl\u00e1\u0161t\u011b obl\u00edben\u00e9 je to b\u011bhem v\u00e1no\u010dn\u00edho obdob\u00ed, proto\u017ee je to zcela bez stresu!<\/p>\n<p>Cukr\u00e1rna Zauner se poprv\u00e9 spolehla na s\u00edlu pohybliv\u00e9ho obrazu a sv\u011b\u0159ila realizaci tohoto projektu a propagaci internetov\u00e9ho obchodu cukr\u00e1rny Zauner salcbursk\u00e9 agentu\u0159e a filmov\u00e9 produk\u010dn\u00ed spole\u010dnosti Zenturio Film Creation GmbH.<\/p>\n<p>Zenturio ji\u017e dos\u00e1hlo mezin\u00e1rodn\u00edho \u00fasp\u011bchu s kampan\u011bmi pro Kitzb\u00fchel a Remax. P\u016fvodn\u011b vyvinulo \u0161est koncept\u016f, od v\u011bcn\u00fdch po modern\u00ed, od vtipn\u00fdch po cool.<br \/>\nSpolu s rodinou Zaunerov\u00fdch se tv\u016fr\u010d\u00ed t\u00fdm rozhodl pro tradi\u010dn\u00ed p\u0159\u00edstup \u2013 a s odstupem \u010dasu jsou r\u00e1di, \u017ee to ud\u011blali! Co by n\u011bkte\u0159\u00ed konkurenti dali za to, aby se mohli ohl\u00e9dnout za takovou histori\u00ed! Cukr\u00e1rna Zauner je neodd\u011bliteln\u011b spjata s rodem Habsburk\u016f a bylo by t\u00e9m\u011b\u0159 svatokr\u00e1de\u017e\u00ed nevyu\u017e\u00edt tohoto historick\u00e9ho spojen\u00ed \u2013 c\u00edsa\u0159 je st\u00e1le velk\u00fdm l\u00e1kadlem!<\/p>\n<p>V reklam\u011b Zenturio p\u0159edstavuje elegantn\u00edho, ironick\u00e9ho panovn\u00edka, kter\u00fd se zapojuje do dialogu s atraktivn\u00ed d\u00e1mou za pultem ve stylu bl\u00e1zniv\u00fdch komedi\u00ed z pades\u00e1t\u00fdch a \u0161edes\u00e1t\u00fdch let, a to v\u0161e v prakticky p\u016fvodn\u00edm prodejn\u00edm prostoru!<\/p>\n<p>Nat\u00e1\u010den\u00ed prob\u00edhalo celou letn\u00ed noc, proto\u017ee v kav\u00e1rn\u011b Zauner nen\u00ed b\u011bhem dne klid a pohoda. Herce, mask\u00e9rnu i kost\u00fdmy p\u0159ipravili ti nejlep\u0161\u00ed v oboru a to se vyplatilo: Hans J\u00fcrgen Bertram si letos v Mondsee zahr\u00e1l roli Everymana, Barbara Novotny je absolventkou Reinhardtova semin\u00e1\u0159e, mask\u00e9rka Natascha Zenig pracovala na filmu Mission Impossible z dobr\u00e9ho d\u016fvodu a za kamerou st\u00e1l hollywoodsk\u00fd vlivn\u00fd p\u00e1r Heidi Zimmermann a Paulo di Biasi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die ber\u00fchmte Konditorei Zauner in Bad Ischl setzt zum ersten Mal auf die Wirkung eines Werbespots. Ziel ist es, den neuen Webshop des Traditionshauses als perfekte L\u00f6sung im weihnachtlichen Geschenke-Stress zu platzieren. Umgesetzt hat die Salzburger Agentur und Filmproduktion Zenturio Film CreaKon GmbH. Die Konditorei Zauner in Bad Ischl gibt es seit beinahe 200 Jahren, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576],"tags":[],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erster Werbespot der Konditorei Zauner geht on Air - Zauner<\/title>\n<meta name=\"description\" content=\"Premiere bei Zauner! 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