{"id":527,"date":"2018-11-22T14:19:20","date_gmt":"2018-11-22T13:19:20","guid":{"rendered":"https:\/\/zauner.at\/?p=527"},"modified":"2024-08-21T11:53:19","modified_gmt":"2024-08-21T09:53:19","slug":"cena-za-reklamu-caesar-2018-putovala-poprve-do-bad-ischlu","status":"publish","type":"post","link":"https:\/\/zauner.at\/cz\/caesar-werbepreis-2018-ging-erstmals-nach-bad-ischl\/","title":{"rendered":"Cena CAESAR za reklamu 2018 putovala poprv\u00e9 do Bad Ischlu."},"content":{"rendered":"<p>Koncept a jeho realizace \u201eD\u011bln\u00edci v dole\u201c vynesly cukr\u00e1rn\u011b Zauner v Bad Ischlu a fotografovi Danielu Leitnerovi nejv\u011bt\u0161\u00ed reklamn\u00ed ocen\u011bn\u00ed v Rakousku.<\/p>\n<p>Cukr\u00e1rna Zauner z Bad Ischlu pov\u011b\u0159ila Daniela Leitnera n\u00e1vrhem poutav\u00e9ho banneru, kter\u00fd by z\u00e1kazn\u00edky informoval o rekonstrukci jejich vlajkov\u00e9 prodejny, \u201eide\u00e1ln\u011b s n\u00e1dechem humoru,\u201c uvedl Philipp Zauner. \u201eKv\u016fli rekonstrukci se mnoho host\u016f ocitlo p\u0159ed zav\u0159en\u00fdmi dve\u0159mi. Cht\u011bli jsme p\u0159idat n\u011bco nav\u00edc, co by jim vykouzlilo \u00fasm\u011bv na tv\u00e1\u0159i,\u201c pokra\u010doval Zauner.<\/p>\n<p>T\u00e9ma \u201eD\u011bln\u00edci v tunelu\u201c bylo pou\u017eito ve dvoj\u00edm smyslu. Vydlaban\u00fd tunel slou\u017e\u00ed jako metafora pro staveni\u0161t\u011b. \u201eD\u011bln\u00edci tak\u0159\u00edkaj\u00edc vstupuj\u00ed do tunelu, aby dokon\u010dili rekonstrukci,\u201c \u0159\u00edk\u00e1 Leitner. Obr\u00e1zek nen\u00ed, jak by se dalo p\u0159edpokl\u00e1dat, digit\u00e1ln\u00ed mont\u00e1\u017e\u00ed, ale byl napl\u00e1nov\u00e1n do posledn\u00edho detailu a pot\u00e9 vyfotografov\u00e1n.<\/p>\n<p>Hornorakousk\u00e9 reklamn\u00ed ocen\u011bn\u00ed Caesar ud\u011bluje Hornorakousk\u00e1 obchodn\u00ed komora (divize reklamy a marketingov\u00e9 komunikace) a na z\u00e1klad\u011b po\u010dtu p\u0159ihl\u00e1\u0161en\u00fdch prac\u00ed je nejv\u011bt\u0161\u00edm reklamn\u00edm ocen\u011bn\u00edm v Rakousku. Slavnostn\u00ed p\u0159ed\u00e1v\u00e1n\u00ed cen, kter\u00e9ho se z\u00fa\u010dastnilo p\u0159ibli\u017en\u011b 1 000 host\u016f z oblasti obchodu, reklamy a politiky, se konalo 22. listopadu v Designov\u00e9m centru v Linci. Bronzov\u00e9 ocen\u011bn\u00ed Caesar p\u0159evzali Daniel Leitner, laure\u00e1t, a Philipp Zauner, zastupuj\u00edc\u00ed klienta z cukr\u00e1rny Zauner.<\/p>\n<p>Obraz \u201eD\u011bln\u00edci v dole\u201c byl letos v l\u00e9t\u011b vystaven na v\u00fdstav\u011b \u201cAmbientn\u00ed d\u00edla\u201c na radnici obce Bad Ischl.<\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00fcr das Konzept und dessen Umsetzung \u201eArbeiter im Stollen\u201c wurden die Konditorei Zauner, Bad Ischl, und der Fotograf Daniel Leitner mit dem gr\u00f6\u00dften Werbepreis \u00d6sterreichs ausgezeichnet. Die Konditorei Zauner aus Bad Ischl beauftragte Leitner Daniel einen inhaltsstarken Banner zu entwerfen, der die Kunden vom Umbau des Stammhauses informieren soll, \u201ewenn m\u00f6glich mit einem Augenzwinkern\u201c, so [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CAESAR Werbepreis 2018 ging erstmals nach Bad Ischl - Zauner<\/title>\n<meta name=\"description\" content=\"Der Caesar Werbepreis 2018 ging erstmals nach Bad Ischl \u2013 eine besondere Anerkennung f\u00fcr herausragende Werbekreativit\u00e4t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zauner.at\/cz\/cena-za-reklamu-caesar-2018-putovala-poprve-do-bad-ischlu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAESAR Werbepreis 2018 ging erstmals nach Bad Ischl - Zauner\" \/>\n<meta property=\"og:description\" content=\"Der Caesar Werbepreis 2018 ging erstmals nach Bad Ischl \u2013 eine besondere Anerkennung f\u00fcr herausragende Werbekreativit\u00e4t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zauner.at\/cz\/cena-za-reklamu-caesar-2018-putovala-poprve-do-bad-ischlu\/\" \/>\n<meta property=\"og:site_name\" content=\"Zauner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/p\/Konditorei-Kaffee-Zauner-Bad-Ischl-100057212599739\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-22T13:19:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T09:53:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zauner.at\/wp-content\/uploads\/2024\/06\/zauner-caesar-werbepreis-preisverleihung-leitner-zauner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"566\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yvonne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yvonne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/zauner.at\\\/caesar-werbepreis-2018-ging-erstmals-nach-bad-ischl\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zauner.at\\\/caesar-werbepreis-2018-ging-erstmals-nach-bad-ischl\\\/\"},\"author\":{\"name\":\"Yvonne\",\"@id\":\"https:\\\/\\\/zauner.at\\\/#\\\/schema\\\/person\\\/5316bb2b3fa5f0c0ebacb7426f8b8d42\"},\"headline\":\"CAESAR Werbepreis 2018 ging erstmals nach Bad Ischl\",\"datePublished\":\"2018-11-22T13:19:20+00:00\",\"dateModified\":\"2024-08-21T09:53:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zauner.at\\\/caesar-werbepreis-2018-ging-erstmals-nach-bad-ischl\\\/\"},\"wordCount\":246,\"publisher\":{\"@id\":\"https:\\\/\\\/zauner.at\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zauner.at\\\/caesar-werbepreis-2018-ging-erstmals-nach-bad-ischl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zauner.at\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zauner-caesar-werbepreis-preisverleihung-leitner-zauner.jpg\",\"articleSection\":[\"news\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zauner.at\\\/caesar-werbepreis-2018-ging-erstmals-nach-bad-ischl\\\/\",\"url\":\"https:\\\/\\\/zauner.at\\\/caesar-werbepreis-2018-ging-erstmals-nach-bad-ischl\\\/\",\"name\":\"CAESAR Werbepreis 2018 ging erstmals nach Bad Ischl - 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