{"id":230231,"date":"2026-05-04T08:47:26","date_gmt":"2026-05-04T06:47:26","guid":{"rendered":"https:\/\/zauner.at\/?p=230231"},"modified":"2026-05-18T06:56:43","modified_gmt":"2026-05-18T04:56:43","slug":"zauner-jde-na-zapad-k-u-k-hofzuckerbaeckerei-otevira-pop-up-obchod-v-innsbrucku","status":"publish","type":"post","link":"https:\/\/zauner.at\/cz\/zauner-goes-west-k-u-k-hofzuckerbaeckerei-eroeffnet-pop-up-store-in-innsbruck\/","title":{"rendered":"Zauner jde na z\u00e1pad: kuk Hofzuckerb\u00e4ckerei otev\u00edr\u00e1 pop-up obchod v Innsbrucku"},"content":{"rendered":"

V galerii RAIQA o rozloze 40 metr\u016f \u010dtvere\u010dn\u00edch p\u0159edstavuje Zauner vybran\u00fd v\u00fdb\u011br sv\u00fdch nejobl\u00edben\u011bj\u0161\u00edch specialit \u2013 od legend\u00e1rn\u00edch Zaunerstollen a\u017e po ty nejjemn\u011bj\u0161\u00ed cukrovinky, p\u0159izp\u016fsoben\u00e9 ka\u017ed\u00e9mu ro\u010dn\u00edmu obdob\u00ed. Nap\u0159\u00edklad b\u011bhem adventu se n\u00e1v\u0161t\u011bvn\u00edci mohou t\u011b\u0161it na atmosf\u00e9ru \u201eZauner Christmas World\u201c: s vysoce kvalitn\u00edmi adventn\u00edmi kalend\u00e1\u0159i, tradi\u010dn\u00edm v\u00e1no\u010dn\u00edm pe\u010divem a exkluzivn\u00edmi novoro\u010dn\u00edmi talismany \u2013 kvalitou, kterou si m\u016f\u017eete nejen prohl\u00e9dnout, ale p\u0159edev\u0161\u00edm ochutnat. Ka\u017ed\u00fd v\u00fdrobek je v pek\u00e1rn\u011b v Bad Ischlu pe\u010dliv\u011b ru\u010dn\u011b vyr\u00e1b\u011bn s rozs\u00e1hl\u00fdmi zku\u0161enostmi, jemn\u00fdm p\u0159\u00edstupem a l\u00e1skou k detailu. V\u00fdb\u011br dopl\u0148uje speci\u00e1ln\u00ed vizu\u00e1ln\u00ed lah\u016fdka: um\u011blecky navr\u017een\u00fd v\u00fdstavn\u00ed kus pek\u00e1rny Zauner nab\u00edz\u00ed nahl\u00e9dnut\u00ed do proslul\u00e9ho cukr\u00e1\u0159sk\u00e9ho um\u011bn\u00ed t\u00e9to spole\u010dnosti.
\nNab\u00eddka je ur\u010dena jak m\u00edstn\u00edm obyvatel\u016fm, tak i \u010detn\u00fdm dom\u00e1c\u00edm i mezin\u00e1rodn\u00edm host\u016fm, kte\u0159\u00ed Innsbruck nav\u0161t\u011bvuj\u00ed rok co rok \u2013 a kte\u0159\u00ed by si r\u00e1di dom\u016f odnesli kousek rakousk\u00e9 cukr\u00e1\u0159sk\u00e9 kultury.<\/p>\n

\u201eD\u011bl\u00e1me z Bad Ischlu hmatateln\u00fd z\u00e1\u017eitek\u201c<\/strong>
\n\u201eS pop-up obchodem v Innsbrucku v\u011bdom\u011b d\u011bl\u00e1me prvn\u00ed krok na z\u00e1pad \u2013 a z\u00e1rove\u0148 prvn\u00ed krok mimo Bad Ischl,\u201c vysv\u011btluje Philipp Zauner, kter\u00fd vede rodinn\u00fd podnik v sedm\u00e9 generaci. \u201eChceme uk\u00e1zat, \u017ee jedine\u010dnou kombinaci tradice, \u0159emesln\u00e9ho zpracov\u00e1n\u00ed a kvality lze za\u017e\u00edt i na nov\u00e9m m\u00edst\u011b. Zejm\u00e9na v dob\u011b, kdy se tolik v\u011bc\u00ed vyr\u00e1b\u00ed masov\u011b, je pro n\u00e1s d\u016fle\u017eit\u00e9 uk\u00e1zat, co znamen\u00e1 opravdov\u00e9 ru\u010dn\u00ed zpracov\u00e1n\u00ed. Na\u0161e v\u00fdrobky nesou rukopis na\u0161ich cukr\u00e1\u0159\u016f \u2013 a pr\u00e1v\u011b to je d\u011bl\u00e1 tak v\u00fdjime\u010dn\u00fdmi. Kouzlo na\u0161\u00ed vlasti se ned\u00e1 napodobit \u2013 ale m\u016f\u017eete ho ochutnat. A p\u0159esn\u011b to p\u0159in\u00e1\u0161\u00edme do Tyrolska.\u201c<\/p>\n

Volba lokality nen\u00ed n\u00e1hodn\u00e1: RAIQA p\u0159edstavuje modern\u00ed, flexibiln\u00ed koncept vyu\u017eit\u00ed s inovac\u00ed a m\u011bstskou dynamikou \u2013 ide\u00e1ln\u00ed podm\u00ednky pro tradi\u010dn\u00ed budovu, kter\u00e1 se v\u011bdom\u011b vyv\u00edj\u00ed. Tyrolsko a region Soln\u00e1 komora sd\u00edlej\u00ed tak\u00e9 spole\u010dn\u00e9 ch\u00e1p\u00e1n\u00ed kvality, \u0159emesln\u00e9ho zpracov\u00e1n\u00ed a \u017eiv\u00e9 tradice. \u201eTyrol\u0161t\u00ed lid\u00e9 maj\u00ed siln\u00fd smysl pro opravdovou kvalitu \u2013 a p\u0159esn\u011b za t\u00edm stoj\u00edme po generace,\u201c \u0159\u00edk\u00e1 Zauner.
\nRAIQA vn\u00edm\u00e1 tuto spolupr\u00e1ci tak\u00e9 jako siln\u00fd sign\u00e1l: To, \u017ee se jako prvn\u00ed n\u00e1jemce pop-upu stala tradi\u010dn\u00ed spole\u010dnost, jako je Zauner, podtrhuje ambici vytvo\u0159it nov\u00e9, pulzuj\u00edc\u00ed m\u00edsto setk\u00e1v\u00e1n\u00ed v srdci Innsbrucku. \u201eS pop-up obchodem jsme v RAIQA vytvo\u0159ili otev\u0159en\u00fd prostor pro nov\u00e9 koncepty a speci\u00e1ln\u00ed zna\u010dky, kter\u00e9 neust\u00e1le dod\u00e1vaj\u00ed nov\u00fd impuls. Jsme obzvl\u00e1\u0161t\u011b r\u00e1di, \u017ee se n\u00e1m pro tento \u00fa\u010del poda\u0159ilo zajistit cukr\u00e1rnu Zauner,\u201c vysv\u011btluje Christof Splechtna.<\/p>\n

S projektem \u201eZauner goes West\u201c se hotel ve sv\u00e9m 194. roce existence pou\u0161t\u00ed do vzru\u0161uj\u00edc\u00edho pilotn\u00edho projektu \u2013 projektu, kter\u00fd propojuje minulost s budoucnost\u00ed. Pro obyvatele Innsbrucku to znamen\u00e1 p\u0159edev\u0161\u00edm jedno: mohou se t\u011b\u0161it na mimo\u0159\u00e1dn\u00e9 otev\u0159en\u00ed a lahodn\u00e9 kulin\u00e1\u0159sk\u00e9 z\u00e1\u017eitky, kter\u00e9 jinak najdete jen v Bad Ischlu. \u201eSalzkammergut nav\u0161t\u00edv\u00ed Tyrolsko. A p\u0159in\u00e1\u0161\u00ed s sebou to nejlep\u0161\u00ed, co m\u00e1,\u201c \u0159\u00edk\u00e1 Philipp Zauner.<\/p>","protected":false},"excerpt":{"rendered":"

Auf 40 m\u00b2 pr\u00e4sentiert Zauner im RAIQA eine kuratierte Auswahl seiner beliebtesten Spezialit\u00e4ten \u2013 vom legend\u00e4ren Zaunerstollen bis hin zu feinster Confiserie, die je nach Jahreszeit adaptiert wird. In der Vorweihnachtszeit d\u00fcrfen sich Besucherinnen und Besucher beispielsweise auf eine atmosph\u00e4rische \u201eZauner Weihnachtswelt\u201c freuen: mit hochwertigen Adventkalendern, traditionellem Weihnachtsgeb\u00e4ck und exklusiven Neujahrs-Gl\u00fccksbringern \u2013 Qualit\u00e4t, die man […]<\/p>\n","protected":false},"author":9796,"featured_media":230234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576],"tags":[2840,2905,2901,2857,2900,2906,2909,2908,2907,2902,2848,2904,2903,2856],"class_list":["post-230231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bad-ischl","tag-handarbeit","tag-innsbruck","tag-konditorei-kaffee-zauner","tag-popup","tag-qualitaet","tag-raiffeisen-bank","tag-raiqa","tag-schokolade","tag-tirol","tag-tradition","tag-zauner","tag-zauner-goes-west","tag-zaunerstollen"],"acf":[],"yoast_head":"\nZauner goes West: k.u.k. 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